Pick the service that matches the bottleneck you have today. If you have data but no pages, start with a page system. If you have pages but no real data under them, start with the dataset. If you already published at scale and something went wrong, start with the audit. The rest of this page explains each one and how they fit together.
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Programmatic boiler page systems
Templates and page sets for models, parts, error codes and sizing, where every page carries its own facts.
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Boiler dataset building
The spreadsheet behind the pages: specs, part numbers, compatibility and job records, cleaned and owned by you.
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Multi-city boiler hubs
City pages that exist because you really work there, each backed by local jobs, rules and fuel data.
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Indexing and crawl control
Sitemaps, noindex rules and Search Console checks so Google spends its time on the pages that earn it.
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Scaled-content risk audits
A page-by-page review of an existing location or programmatic build, with a keep, merge or remove call on each.
Programmatic boiler page systems
This is the template-and-generation work: deciding which page types to publish, what each template shows, and the rules that decide whether a given row becomes a live page. It suits parts sellers, distributors and installers who hold a real model or parts library.
What you get is a written page-type map, a template for each type, a field-by-field pass mark and a first batch of pages generated from your data. Read the full scope on programmatic boiler page systems.
Choose this first when:
- you hold more than a few hundred distinct products, models or codes
- your current site lists them in one long table or a PDF nobody can search
- competitors rank for individual part numbers and you don't
Boiler dataset building
Most boiler businesses own more usable data than they realise, scattered across supplier price files, spec PDFs and job tickets. Dataset building pulls it into one clean, structured source that you own outright.
This service comes before or alongside a page system. It covers sourcing, normalising model names, linking parts to models, removing duplicates and flagging gaps. Details are on boiler dataset building.
Choose this first when your spreadsheet has the same boiler listed four ways, or when nobody can say which heat exchanger fits which unit without looking it up.
Multi-city boiler hubs
City hubs are pages for the places you genuinely serve, each carrying evidence that only that place could produce: jobs done there, the local gas utility, typical housing, response times, the permit authority. It is the right fit for installers and service companies working across several municipalities.
The service includes a service-area audit, so cities you rarely reach are left out. See multi-city boiler hubs for the evidence we collect and how many cities usually qualify.
Choose this first when your current site has a "service areas" list of 40 towns and no page that says anything real about any of them.
Indexing and crawl control
A large site needs rules about what Google should and shouldn't index. This service sets up sitemaps by page type, noindex rules for rows that fail the pass mark, canonical tags for variants, and a monthly read of Search Console's indexing reports.
It matters more as page counts grow: a 50-page site can be left alone, but a 2,000-page catalogue cannot. The full scope is on indexing and crawl control.
Scaled-content risk audits
The audit reviews a build that already exists, page by page, and gives each URL a decision: keep, improve, merge or remove. It is the right starting point if you inherited a location-page farm from a previous agency or published model pages with no real specs.
You get the decision sheet, the reasoning behind each group of decisions, and redirect maps for anything merged or removed. See scaled-content risk audits.
How the services combine
Most clients need two services, in a predictable pairing. A quick way to choose:
| Your situation | Start with | Then add |
|---|---|---|
| Parts or model library, weak website | Dataset building | Page system |
| Installer in several towns | Multi-city hubs | Indexing control, once pages pass 100 |
| Existing large site, falling traffic | Risk audit | Indexing control |
| New brand or division | Page system | Multi-city hubs |
All five run inside the HVAC.Agency plans on our pricing page, and the results page shows what similar work did for our own boiler sites. If you're unsure which row you're in, the FAQ covers the common edge cases, or call, text or email and describe what you have.
We plan and build marketing; we are not a heating contractor and never touch equipment. Everything on this page is website, data and search work.
Frequently asked questions
Which service should a small installer start with?
Usually the multi-city hub work, because a small installer's strongest data is its own job history by town. A large page system rarely makes sense until you hold a catalogue or a model library worth publishing.
Can I buy just the audit?
Yes. The scaled-content audit stands on its own and is the right first step if you already have hundreds of location or model pages and traffic has stalled or dropped.
Do you write the pages or generate them?
Both, in a fixed split. Data fields are generated from the dataset; the explanatory sections are written and reviewed by people, and every template is checked against sample rows before anything is published.
Are these services part of an HVAC.Agency plan?
Yes. The work runs inside a Starter, Growth or Elite plan, or alongside a website build, so pricing follows the HVAC.Agency plans rather than a separate rate card.