These answers cover what boiler owners ask before they commit to a programmatic build, a set of city hubs or an audit. The short version: we build page sets only where your data supports them, you own everything, there is no lock-in, and we don't promise outcomes we can't control.
Frequently asked questions
What does Boiler.Network actually do?
We plan and build programmatic boiler pages, the datasets behind them, and city hubs for places you genuinely serve. We also audit large page sets built elsewhere. We are a marketing and consulting service, not a heating contractor.
How much does it cost?
Work runs on HVAC.Agency plans: Starter $2,998, Growth $4,498 or Elite $8,998 a month. A one-time website build costs $3,500 (Essential), $6,500 (Professional) or $12,500 (Enterprise), each with its own monthly hosting fee. Prices are in Canadian dollars, plus GST/HST based on your province (GST and QST in Quebec).
Is there a contract?
There is no lock-in and no long-term commitment. Every plan starts with a 7-day free trial and no credit card.
How long until pages are live?
A first batch of programmatic pages usually goes live eight to twelve weeks after we receive your data. City hubs for a handful of cities often take six to eight weeks.
How long until we see results?
Expect two to three months before indexing patterns are clear, and longer for traffic and calls to settle. Large sites are revisited by Google gradually.
Will Google penalise a site with thousands of generated pages?
Google's spam policies target pages made mainly to manipulate rankings with little value, however they are made. A catalogue where every page carries distinct, useful data is a different thing, and that is the only kind we build. Risk can't be removed entirely, which is why we release in stages and watch each page type.
We tried an agency before and got 200 town pages. Now what?
Start with a scaled-content risk audit. Most of those pages can be merged into a few genuine city hubs or removed with redirects, and the strongest ones rebuilt with real local evidence.
Who owns the website, the data and the accounts?
You do. The domain, website, dataset, Search Console, analytics, Google Business Profile and ad accounts stay in your name, with us added as users you can remove.
Can you promise rankings or a number of leads?
No. Nobody controls how Google ranks pages, and promises like that are a warning sign. We report what each page type earns every month, honestly, including the ones that should be cut.
What do the monthly reports show?
Indexed share, impressions, clicks and calls, texts and orders for each page type, plus the changes we made and the reasons. Growth plans add weekly reporting.
Do you write the content with AI?
Data fields are generated from your dataset. Written sections are drafted and reviewed by people who know boilers, and every template is tested on real rows before launch. Google asks publishers to be clear about how content is produced, and we are.
Can you write pages that tell homeowners how to fix their boiler?
Only to the point of safe checks, such as confirming power, thermostat settings or system pressure readings. Anything involving gas, venting or combustion points readers to a licensed technician.
Do you work with companies outside BC?
Yes, in all 10 provinces and 3 territories. Each region page covers the regulators, programs and climate that shape boiler content there.
Before you start
Most owners want to know two things first: whether their business is a fit, and what it costs. You're a fit if you hold real, specific information worth publishing: a parts catalogue, a model library, fault notes, or job records across several towns. If you don't, we'll say so and suggest a smaller setup.
Costs follow the HVAC.Agency plans and website tiers, all set out with a worked example on our pricing page. There is a 7-day free trial, so you can see our audit before paying anything.
Google's rules and programmatic pages
The honest position is that templates are fine and thin pages are not. Google's spam policies name scaled content abuse and doorway abuse, and both describe pages with little value made mainly for rankings.
We design every page type around a written pass mark of unique data, release in stages, and remove what doesn't earn its place. The scaled-content and doorway-page guide explains the policies in plain language with boiler examples.
Ownership and leaving
Everything we build is yours: domain, site, dataset, accounts. If you stop working with us, you keep all of it, and the dataset is delivered in a plain format any developer can use.
We prefer it this way. A client who stays because the reports are good is better for both sides than one who stays because the data is locked up.
When a programmatic build is the wrong answer
Sometimes the most useful thing we can tell you is not to build a large page set yet. Three situations come up often.
- Your base site isn't working. If your service pages load slowly, don't explain what you do, or bury your phone number, fix those first. A thousand new pages on a weak base inherit its problems.
- Your data is thin. If your parts list has no compatibility information, or your job records don't say where the work happened, the honest first project is boiler dataset building, not publishing.
- You serve one city. A single-city installer rarely needs city hubs at all. Strong service pages and a well-run Google Business Profile do more.
In each case we'll say so in the first conversation, and point you to the smaller piece of work that would actually help.
What we'll need from you
A programmatic or hub project needs a few things from your side, and knowing them up front saves weeks.
- Data access. Supplier files, spec sheets, or an export from your job or field-service software, with customer details removed.
- Account access. Search Console, analytics and your website, added in your name with us as users.
- Technician time. Two or three half-hour conversations with senior technicians, to capture the fault notes and model knowledge nobody else can publish.
- A decision-maker. One person who can approve the page-type map and the pass mark, so the work doesn't stall while three managers each wait for the others to sign off.
Working together day to day
Day to day, you'll deal with a senior strategist, and Ali Sedighi leads the planning. We'll ask for your data early, ask one or two senior technicians for half an hour each, and send written decisions you can question.
You can reach us by call, text or email; the contact page explains what to send. To see which service fits your situation, start with the services overview.