Multi-city hubs are city pages built for boiler companies that work in more than one municipality, where every page carries evidence specific to that city. The goal is a page a homeowner in that city would find more useful than your home page. We plan and write these pages; we are not a heating contractor, and the work in those cities is yours.
Why most location pages fail
Most boiler location pages fail because they are the same page with the town name swapped. Google's spam policies list city-specific pages that funnel visitors to one destination as an example of doorway abuse.
The practical test: put two of your city pages side by side and hide the town names. If you cannot tell which is which, neither has earned its URL. A real hub changes because the city is different:
- the jobs you've done there, by type
- the gas utility and any utility rebates that apply
- the housing stock that shapes boiler choices, such as older homes with cast-iron radiators or newer townhouses suited to combis
- your real response time from the nearest base
- the safety authority or municipality that issues the relevant permits
Who it's for
Installers and service companies that work across several municipalities from one or more bases. It also suits companies that have grown by acquisition and now cover towns their old site never mentions.
It is not the right fit if you serve one city well. One strong service-area section on your main pages will outperform a set of hub pages with nothing distinct to say.
What's included
- Service-area audit. We map your last 12 to 24 months of jobs by municipality, using job counts only, and show where your work actually happens.
- Qualification line. A written rule for which cities get a hub, for example at least 15 jobs in the last year or a crew based there.
- Evidence brief per city. The local facts each page will carry, gathered from your records and official sources.
- Page writing. Each hub written for that city, reviewed against its neighbours for overlap.
- Linking plan. Hubs link to the service pages and model pages that matter in that city; nearby small towns are named within the hub, not given their own pages.
- Business Profile check. Confirming your profiles match real locations, separately from the website pages.
Timeline
| Weeks | Work |
|---|---|
| 1–2 | Job-data review, qualification line agreed |
| 3–4 | Evidence briefs for each qualifying city |
| 5–8 | Writing, overlap review, publishing |
| 9–12 | Search Console review; adjustments to weak hubs |
For a company qualifying 8 cities, expect the full set live within two months.
How results are measured
Each hub is judged against its own city, not the site average.
- impressions and clicks for searches that include that city or its neighbourhoods
- calls, texts and emails from visitors who landed on that hub
- the share of booked jobs in that city that started online, where your job system records the source
A worked example: if a hub in a mid-sized city brings 20 calls a quarter and one in four becomes a boiler replacement worth $9,000, that page supports roughly $45,000 of quarterly work. A hub that brings two calls a year either needs better evidence or should be merged into its neighbour.
Mistakes to avoid
- Listing towns you don't serve. It wastes the reader's time and invites a doorway judgement.
- Fake local addresses. Never publish a street address you don't operate from, on a page or a profile.
- One paragraph, many towns. Even a rewritten paragraph is still the same paragraph if the facts in it don't change.
- Ignoring language rules. In Quebec, pages aimed at local customers must be available in French; see the Quebec region page.
- Orphan hubs. City pages no other page links to are hard for readers and crawlers to find.
Our nearest reference is GasBoilers.ca, a gas-boiler division built for CANRO Heat that covers 26+ BC communities. How that coverage was structured is explained on the results page. For companies with several branches and brands rather than one boiler division, our sister site HVAC.Network goes deeper on multi-location structure. You can also browse our areas hub to see what region-level facts we draw on.
Frequently asked questions
How many city pages should we have?
One for each municipality where you do regular work and can show it, usually somewhere between 3 and 25 for an installer. A list of every town within two hours' drive is not a service area.
What if we serve a town but have few jobs there?
Mention it on the nearest strong hub page as part of that hub's area. A separate page needs enough local evidence to stand on its own.
Do city pages need their own Google Business Profile?
No. City pages are website content, and they are separate from profiles. A Business Profile should only exist for a real place you operate from, so we check yours against Google's own profile guidelines rather than creating one per city.
Can we use one hub for a whole region?
Often that is the right call. A regional page covering several small towns with real evidence beats five thin town pages.